No, we are not going to start selling iPods made of wood, and the list of things we have in common with Steve Jobs is quite short. (I, for one, never wear turtle necks.) But one of the keys to the success of Apple’s products and software is how focused they are on the user experience during the design process. I imagine it’s very similar to what we do here as we work through the design of a piece of furniture or a cabinetry installation. By paying close attention to the details of usability and function, we work to ensure that not only will the project succeed visually, but purposefully as well.
Put another way, the emphasis placed on what to build is equally important to the craftsmanship of building the object itself.